Author: Maksim

In the dynamic world of hospitality, creating a compelling online listing can make all the difference in attracting and retaining guests. Booking Experience offers a comprehensive guide to understanding how various listing attributes-such as pictures, colors, host photos, and more-influence guest perceptions and booking decisions on platforms like Airbnb, Booking.com, or Vrbo. The book delves into the science behind guest experience, providing practical insights into measuring and optimizing these attributes through experimental design, surveys, and data visualization. Ideal for property owners, managers, and hospitality professionals, this book equips readers with the knowledge and tools to enhance listings, boost guest satisfaction, and stay competitive in an ever-evolving market.

Tourism is a powerful driver of economic growth, providing significant revenues, employment opportunities, and investments to destination communities worldwide. However, the presence of tourists also brings profound social, cultural, environmental, and psychological impacts on local communities. The book explores these multifaceted effects and introduces methods, measurement tools, and management practices necessary for sustainable tourism development. The book emphasizes the importance of understanding and addressing the social and psychological impacts of tourism to ensure its long-term sustainability. It provides a comprehensive evaluation of tourism’s economic, political, social, and environmental dimensions, offering new metrics and strategies for creating balanced and sustainable tourism practices. This essential resource is aimed at students, tourism practitioners, destination managers, and government authorities, providing insights and recommendations to improve the quality of life, health, and well-being of residents in tourist destinations worldwide.

Event Experience offers a thorough exploration of how to create, assess, and enhance event experiences. The book covers key aspects including the cognitive, emotional, sensory, and behavioral dimensions that shape how attendees interact with events. It provides insights into understanding what attendees expect and want, how to measure their satisfaction and loyalty, and how to effectively use both qualitative and quantitative methods for gathering data.