About
Dr. Maksim Godovykh has led international research projects exploring the impacts of tourism development on the quality of life, health, and well-being of local communities. He is also developing innovative methods to measure customer experience in tourism, hospitality, healthcare, and public service. His work has been published in leading international journals and featured in books, encyclopedias, industry magazines, and news media. He has developed several governmental programs and organized over a hundred conferences, conventions, trade shows, forums, and other events.
Maksim enjoys developing projects for industry, governments, researchers, and especially children, including research initiatives, events, educational programs, publications, and more. He believes that leadership, critical thinking, collaboration, empathy, and other soft skills empower today’s youth to create a better future for the world.
Research profiles
Google Scholar: https://scholar.google.com/citations?user=nwFRHs8AAAAJ&hl=en&oi=ao
ResearchGate: https://www.researchgate.net/profile/Maksim-Godovykh
Selected Publications
Godovykh, M. (2024). Transformative experiences in tourism: where, when, with whom, and how does tourists’ transformation occur?. Frontiers in Sustainable Tourism, 3, 1377844. https://doi.org/10.3389/frsut.2024.1377844
Godovykh, M. (2024). Measuring Patient Experience in Healthcare. The book explores the drivers of patient experience, from communication and environment to organizational culture, and examines cutting-edge measurement tools such as surveys, moment-based assessments, psycho-physiological techniques, and AI-driven analysis. https://www.barnesandnoble.com/w/measuring-patient-experience-in-healthcare-maksim-godovykh/1146645698?ean=9798230630807
Godovykh, M. (2024). Event Experience. THR Publishing. The book offers a thorough exploration of how to create, assess, and enhance event experiences. https://www.barnesandnoble.com/w/event-experience-maksim-godovykh/1146596819?ean=9798230994930
Godovykh, M., Fyall, A., & Baker, C. (2024). Sustainable Labels in Tourism Practice: The Effects of Sustainable Hotel Badges on Guests’ Attitudes and Behavioral Intentions. Sustainability, 16(6), 2484. https://doi.org/10.3390/su16062484
Godovykh, M., Hacikara, A., Baker, C., Fyall, A., & Pizam, A. (2023). Measuring the perceived impacts of tourism: A scale development study. Current Issues in Tourism, 1-17. https://doi.org/10.1080/13683500.2023.2243003
Godovykh, M., Fyall, A., & Ridderstaat, J. (2023). The well-being impacts of tourism: Long-term and short-term effects of tourism development on residents’ happiness. Tourism Economics, 29(1), 137-156. https://doi.org/10.1177%2F13548166211041227
Godovykh, M. (2023). Tourism impacts: A guide to understanding, evaluating, and managing the positive and negative impacts of tourism development. Center for Tourism Impacts Research. https://www.barnesandnoble.com/w/tourism-impacts-maksim-godovykh/1143571629?ean=9798223922186
Godovykh, M., & Pizam, A. (2023). Measuring patient experience in healthcare. International Journal of Hospitality Management, 112, 103405. https://doi.org/10.1016/j.ijhm.2022.103405
Godovykh, M., Back, R. M., Bufquin, D., Baker, C., & Park, J. Y. (2023). Peer-to-peer accommodation amid COVID-19: the effects of Airbnb cleanliness information on guests’ trust and behavioral intentions. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-12-2021-1508
Videos
Projects
Tourism Impacts
Exploring the impacts of tourism development on residents’ quality of life, health, and well-being
Customer Experience
Developing new methods of measuring customer experience in tourism, hospitality, healthcare, and public service
Hospitality Art Project
Exploring the effects of visual art attributes on guests’ emotions, attitudes, and behavioral intentions.
Tourism Experimentation Platform
Pre-testing innovations, marketing tools, and sustainable practices before implementing any changes in real life using experimental design.
COST Action on Tourism Impacts
Foster collaboration between various fields and organizations to jointly develop an overarching framework for assessing and improving the impacts of tourism.
Sustainable Tourism for Kids
The mission of the “Sustainable Tourism for Kids” project is to educate and inspire young travelers to adopt sustainable practices while exploring the world.
Booking Experience
To analyze the effectiveness of various listing attributes on Booking.com, Airbnb, and Vrbo platforms in shaping guests’ attitudes and booking intentions.
Event by Kids
To empower children through hands-on event planning by fostering creativity, responsibility, and leadership.
