About
Dr. Godovykh has had the privilege of working with thousands of innovators, researchers, investors, and other stakeholders while leading government innovation programs, establishing innovation centers, incubators, technoparks, and venture funds, and spearheading transformative initiatives. His work extended beyond leadership to his own research projects, where he continued to advance progress and discovery.
His research has been published in leading international journals and featured in books, encyclopedias, industry magazines, and news media. He has developed multiple governmental programs and organized more than a hundred conferences, forums, conventions, trade shows, and other high-impact events.
Maksim is passionate about developing projects that serve industry, governments, researchers, and other stakeholders, with a particular focus on empowering younger generations. He believes that even the most profound knowledge must be transformed into action to inspire others, foster growth, and drive meaningful change.
Research profiles
Google Scholar: https://scholar.google.com/citations?user=nwFRHs8AAAAJ&hl=en&oi=ao
ResearchGate: https://www.researchgate.net/profile/Maksim-Godovykh
Personal Website: https://www.godovykh.com/
Selected Books
Godovykh, M. (2025). Research Acceleration. The book provides a comprehensive framework for transforming the research process, empowering individuals, institutions, and stakeholders to achieve greater efficiency, relevance, and societal impact.
https://www.barnesandnoble.com/w/research-acceleration-maksim-godovykh/1146874269?ean=9798230940227


Godovykh, M. (2024). Measuring Patient Experience in Healthcare. The book explores the drivers of patient experience, from communication and environment to organizational culture, and examines cutting-edge measurement tools such as surveys, moment-based assessments, psycho-physiological techniques, and AI-driven analysis. https://www.barnesandnoble.com/w/measuring-patient-experience-in-healthcare-maksim-godovykh/1146645698?ean=9798230630807
Godovykh, M. (2024). Event Experience. The book offers a thorough exploration of how to create, assess, and enhance event experiences. https://www.barnesandnoble.com/w/event-experience-maksim-godovykh/1146596819?ean=9798230994930


Godovykh, M. (2023). Tourism impacts: A guide to understanding, evaluating, and managing the positive and negative impacts of tourism development. This book aims to introduce the knowledge, methods, measurement practices, and management tools necessary to explore and maximize the impacts of tourism development on residents’ quality of life, health, and well-being in different types of tourist destinations. https://www.barnesandnoble.com/w/tourism-impacts-maksim-godovykh/1143571629?ean=9798223922186
Selected Publications

Godovykh, M. (2024). Transformative experiences in tourism: where, when, with whom, and how does tourists’ transformation occur?. Frontiers in Sustainable Tourism, 3, 1377844. https://doi.org/10.3389/frsut.2024.1377844
Godovykh, M., Fyall, A., & Baker, C. (2024). Sustainable Labels in Tourism Practice: The Effects of Sustainable Hotel Badges on Guests’ Attitudes and Behavioral Intentions. Sustainability, 16(6), 2484. https://doi.org/10.3390/su16062484


Godovykh, M., Hacikara, A., Baker, C., Fyall, A., & Pizam, A. (2023). Measuring the perceived impacts of tourism: A scale development study. Current Issues in Tourism, 1-17. https://doi.org/10.1080/13683500.2023.2243003
Godovykh, M., Fyall, A., & Ridderstaat, J. (2023). The well-being impacts of tourism: Long-term and short-term effects of tourism development on residents’ happiness. Tourism Economics, 29(1), 137-156. https://doi.org/10.1177%2F13548166211041227


Godovykh, M., & Pizam, A. (2023). Measuring patient experience in healthcare. International Journal of Hospitality Management, 112, 103405. https://doi.org/10.1016/j.ijhm.2022.103405
Godovykh, M., Back, R. M., Bufquin, D., Baker, C., & Park, J. Y. (2023). Peer-to-peer accommodation amid COVID-19: the effects of Airbnb cleanliness information on guests’ trust and behavioral intentions. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-12-2021-1508

Selected Videos
Selected Projects
Reseach Acceleration
Rransforming the research process, empowering people, institutions, and stakeholders to achieve greater efficiency, relevance, and societal impact

Tourism Impacts
Exploring the impacts of tourism development on residents’ quality of life, health, and well-being worldwide

Customer Experience
Developing new methods of measuring customer experience in tourism, hospitality, healthcare, and public service

Hospitality Art Project
Exploring the effects of visual art attributes on guests’ emotions, attitudes, and behavioral intentions

Tourism Experimentation Platform
Pre-testing innovations, marketing tools, and sustainable practices before implementing any changes in real life using experimental design

COST Action on Tourism Impacts
Foster collaboration between various fields and organizations to jointly develop an overarching framework for assessing and improving the impacts of tourism

Sustainable Tourism for Kids
The mission of the “Sustainable Tourism for Kids” project is to educate and inspire young travelers to adopt sustainable practices while exploring the world.

Booking Experience
To analyze the effectiveness of various listing attributes on Booking.com, Airbnb, and Vrbo platforms in shaping guests’ attitudes and booking intentions

Event by Kids
To empower children through hands-on event planning by fostering creativity, responsibility, and leadership
