1. Creativity — Idea Generation
Generate and explore multiple ideas, identify the core opportunity or problem, and clarify the value you’ll deliver. A strong idea is the seed of everything else.
2. Research — Evidence & Validation
Study the market, audience, competitors, and feasibility. Use research to validate relevance and viability. The initiation phase of the project lifecycle emphasizes defining value and obtaining stakeholder buy-in.
3. Strategy — Strategic Management Steps
Define the strategic direction: mission, vision, positioning, value proposition, differentiation, and risks. Apply strategic frameworks such as SWOT or OGSM to build clarity and coherence.
4. Concept — Project Definition
Translate strategy into a clear concept: scope, SMART objectives, deliverables, success criteria, and stakeholder roles. Also finalize your launch-event concept — audience, messaging, and experience.
5. Plan — Timeline, Resources, Structure
Build a roadmap: tasks, milestones, timeline, budget, team, resources, and a risk/assumption log. Strong planning frameworks create structure before execution begins.
6. Test — Minimum Viable Project / Prototype
Run a minimal version or prototype to gather feedback, test assumptions, and uncover issues. This step aligns with preparation for the execution/monitoring phase of project management.
7. Event — Public Presentation
Execute the public launch. The event is the focal moment where you attract partners, customers, collaborators, and visibility. Define clear goals, design the experience, promote effectively, and follow up afterward.
8. Marketing — Awareness & Engagement
Run communications to amplify your launch: storytelling, channels, content, partnerships, and community engagement. Marketing sustains momentum beyond the event.
9. Evaluation — Feedback & Measurement
Collect and analyze KPIs such as attendance, leads, satisfaction, conversion, and impact. Reflect on what worked and what didn’t, aligning findings with your original objectives.
10. Iteration — Improvement & Scaling
Use evaluation insights to refine the offering, fix issues, expand reach, and strengthen the next launch cycle. Iteration turns a one-time launch into a scalable system.