Event Evaluation: How to Measure the Effectiveness of Planned Events is a comprehensive guide to capturing the true impact of events. It goes beyond headcounts and satisfaction surveys to show planners, sponsors, governments, venues, and academics how to measure financial, experiential, cultural, and social value.
With practical frameworks, real-world examples, and modern methods, the book covers ROI, audience emotions, sustainability, and inclusion. It explains how to design effective surveys, run experiments, use digital tools, analyze results, and turn insights into stronger strategies and outcomes.
Blending foundational techniques with innovations such as AI, sensors, and immersive evaluation, it equips readers to assess events of any scale—from community festivals to global conventions. More than a measurement guide, Event Evaluation promotes a culture of learning where every event becomes a chance to innovate, connect, and create lasting impact.